UNCLE CHARLEY’S FEATURES NEW BEER BRAT COLLABORATION WITH GREAT LAKES BREWING CO.NEWS
Uncle Charley’s Sausage Co., a market leader for fresh sausage items, is thrilled to announce its partnership with Cleveland’s Great Lakes Brewing Co. (GLBC) for an exciting new collaboration. Expanding on their beer bratwurst line, Uncle Charley’s Sausage has teamed up with GLBC for the Dortmunder Gold Beer Bratwurst, a limited edition beer brat featuring GLBC’s flagship brew, Dortmunder Gold Lager.
Known for brewing consistent, high quality, and flavorful beer, GLBC has a diverse portfolio of award-winning craft beers for all tastes, but it was their Dortmunder-style lager that caught the eye of Uncle Charley’s for a great tasting beer-soaked brat. With the sweetness of German-style Helles Lager and the bitterness of a German-style Pils, the flavor profile of Dortmunder Gold Lager made for a perfect match with Uncle Charley’s premium quality, lean pork bratwurst recipe. The Dortmunder Gold Beer Brat has a truly distinctive and premium taste compared to other beer brats in the market place.
The collaboration is nothing new for GLBC. Flavorful from-scratch beer-infused sauces and dressings have long been a signature at their Cleveland brewpub. Uncle Charley’s is excited to be expanding their beer brats segment with a specialist creator like GLBC.
“We are extremely excited about our partnership with Great Lakes Brewing Company,” said Paul Beranek, Vice President of Sales & Marketing at Uncle Charley’s. “Our brand has been built by a focus on craftsmanship, from using premium ingredients, developing proprietary recipes and producing in small batches and we feel we have found a partner that follows the same tradition and principles. Great Lakes is known for producing only the finest beers while maintaining a strong relationship with its’ local community and we are thrilled to leverage the tremendous equity they have built with consumers. The blending of our bratwurst recipe with their Dortmunder Gold Lager will offer consumers a taste they can enjoy all grilling season.”
Dortmunder Gold Beer Bratwursts are available in 16 and 18 oz. packages and can be found at Giant Eagle, Marc’s, Walmart, and ACME stores.
About Uncle Charley’s Sausage Co
For over 30 years, consumers have trusted Uncle Charley’s Sausage Company to deliver only the finest quality pork sausage. Uncle Charley’s combination of high-quality meats, expertly mixed spices, excellence in production and local heritage has made the company a household name for breakfast and dinner sausages. Look for Uncle Charley’s at supermarkets and major retailers in Pennsylvania, Ohio, Maryland and New York. Learn more at www.unclecharleys.com.
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